About us
The joy of great wine, made easy
Singapore's specialist online-only wine platform: handpicked iconic brands, celebrated boutique estates and everyday favourites, with expert help to choose.
What we believe
Joie de vin
We're passionate about sharing the love of wine with everyone — from lifelong collectors to people buying their first proper bottle.
Our mission is simple: make it easy to buy wine online in Singapore. We handpick exceptional wines from around the world, offer them at genuinely good value, and deliver them across Singapore in two to three working days.
That's it. No jargon, no gatekeeping. Let's uncork joie de vin — the joy of great wine — together.
The idea
No Tradeoff — Great wines AND Exquisite Value.
For a lot of people in Singapore, buying wine comes down to two unappealing options: pay a premium at a specialist, or take a chance on whatever's on the supermarket shelf.
Curated Wines exists to remove that trade-off. We offer a wide, genuinely varied range, made possible by working directly with wineries, and with other respected, specialist importers who specialise in wines from certain countries/regions and price points.
The work of sorting the good from the overpriced is already done before you arrive — so you can buy with confidence, whether you're spending $40 or $400.
Our range
Something for every table: iconic names, boutique estates and everyday favourites
Some of our favourite bottles come from small family estates and rising stars, such as Mark Haisma in Burgundy and Clos Saouma in Châteauneuf-du-Pape. Others carry the most famous names in wine: Penfolds, Bollinger, Billecart-Salmon, Ruinart, Leeuwin Estate's Art Series, Yarra Yering, Masi and Tedeschi Amarone, Bodegas Roda and Álvaro Palacios.
From everyday favourites to a wide range of premium and fine wines, every bottle is chosen the same way: it has to earn its place on flavour and on value.
Why this page isn't about us
It's About You!
Most "About Us" pages tell a story about the company. We'd rather this one be about you.
What matters more to us than our own story is understanding what you need, how that's changing, and what we can do to keep meeting it. That's the belief behind everything else on this page — no founder story, no personalities, just what we're actually doing for you.
What we bring
What we're actually good at
Knowing the wine
We research every wine before we list it — expert ratings, tasting notes, flavour profiles, and often conversations with the winemakers themselves — across every major region and plenty of smaller ones, and only list a bottle if it earns its place on flavour and on value. This is the part everything else rests on.
Reading what people want
Tastes keep shifting — lighter styles, lesser-known regions, more buying online. We follow that closely and keep moving the range so it reflects how people drink now, not ten years ago.
Finding new ways to share it
Build-your-own cases, themed collections, plain-English guides, wines grouped the way you'd actually shop — by budget, occasion or mood. We'd rather explain a wine simply than dress it up.
Making value easy to find
Filters that work, honest pricing, clear savings and doorstep delivery. It's all set up so you can spot a genuinely good buy in a minute — and usually discover something too.
In practice, that's real programmes, not slogans:
- Create Your Own Case — build a case of 6 or 12, mixed or single wine, and save an extra 5–8%.
- Hot Deals — top-quality wines with great discounts, handpicked from across our range.
- Cashback — up to 8% back in gift cards on qualifying orders.
- New here? — $10 off your first order.
A look inside
How it actually works
We vet it firstResearch, not guesswork
You filter it downPrice, country, grape
We bring it round2–3 days, islandwideReal value and real discovery — without the guesswork.
Start here
Start with a bottle
Browse the full range, or tell us what you're after and we'll point you to it.
